WSG Group is a well-respected complete service trade company operating in a regional NSW area, offering experience and expertise in plumbing, drainage, gas-fitting, electrical, lighting, solar, metal roofing, guttering and much more.
WSG Group was a successful small family operated business established in 1947. It has evolved to a larger, complete service company providing a large range of services for residential and commercial projects. They cater for all commercial, residential, industrial and emergency plumbing, electrical and roofing works.
The clients was previously present on Facebook and Instagram and we approached them to enlargen their social reach as they had not used the potential of LinkedIn for lead generation thinking it was a recruitment or professional services platform only.
The profiles were fully updated to maximize the visibility by their target audience. This involved, among other things, headline content, compelling and client-focused descriptions in the various sections.
We offered a full LinkedIn package starting from setting a LinkedIn personal account and a company page. The profiles were fully updated to maximize the visibility by their target audience. This involved, among other things, headline content, compelling and client-focused descriptions in the various sections.
We developed a unique content strategy to maximize the LinkedIn lead generation process, while minimizing the time investment by our client. All the prospects were reached with a messaging campaign, based on the industry targeted and in collaboration with the client. The team focused on growing a community on LinkedIn, and driving hot leads directly to the client’s inbox.
Brett Wakelin
Managing Director at WSG Group
Social Media Management
Social Media Strategy Planning
Social Media Setup & Branding
Content Creation & Publishing
Email Marketing
Search Engine Optimization (SEO)
Pay-per-click (PPC) Advertising
